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Fresh Faces in Fashion

Swati Argade’s Spring/Summer 06 Collection:
Hand-woven Sophistication

By Ayesha Azhar

Elephant’s tooth door-handle? Check.  Zebra-skinned covered bartop? Check.  Servers in safari shorts?  Check.  The place was loud in sound, rich in culture, and heavy in attitude.  Obviously KOKA Consulting had gone through a lot of trouble to choose the South African inspired Cain as the appropriate venue for a South Asian Fashion show. 

 

“Fresh Faces in Fashion” launched Indian-American designer and entrepreneur Swati Argade’s Spring/Summer 2006 collection called “Bengali Girl.”  With names like “holi choli top,” “mughal summer dress,” and “katori coat,” the designs reflect a soft link between traditional India and modern America.  Like her previous collections, Swati incorporates the use of silk and linen in grass greens and baby pinks, enhancing the natural fabrics with leather buckles.  Loud techno music bounces off the walls as models sashay in pastel-colored dresses.  Knee-length hemlines and contrast borders grace the runway.  One of her designs proudly showed off the Manhattan skyline colorfully sketched against a backdrop of a black pinstriped dress.  Although each design held its ground, Swati really saved the best for the last, a black raw silk dress that was delicately hand embroided with metallic threads.  The entire collection is a stylish show of intricate buttons on boat-necked blouses and spaghetti strings on cocktail dresses. 

After the show, Swati, dressed in a tea pink ruffled blouse and a matching pencil skirt, basked amidst the crowd’s gracious compliments and thoughtful suggestions.

 

Raised as a classical dancer, Swati moved to New York in 1998 to present herself to the New York dance scene.  Her passion and hard work paid off.  She soon she gained recognition for her graceful movements and stunning costumes at such prestigious venues as The Asia Society and The Brooklyn Museum of Art.


Swati with the models

The promoters of Cain Rum

Little did the audience know that this talented dancer was her own costume designer as well.  As appreciation for her costumes increased, so did Swati’s confidence in her choice of designs.  Slowly but surely, she began exposing her sense of style to the New York crowd.  The response?  Overwhelming.  Again and again, random New Yorkers stopped Swati on the street inquiring about the whereabouts of her clothes.  When Swati introduced herself as the designer, she quickly garnered a small but loyal following.  Today that following has increased to include women of all ages and professions.  Swati’s designs are for working women nationwide who are looking to contrast their grays with splashes of pinks and greens.  They are for women who are unsatisfied with the ordinary suit and want their clothes to speak their mind.  For more information on Swati’s collections or to buy one of her unique designs, log on to www.swatiargade.com.

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