In October '06, Gap introduced Gap (PRODUCT) REDTM - a new, limited collection of clothing and accessories for men and women designed to help eliminate AIDS in Africa. As part of Gap’s global partnership with (PRODUCT) RED, half of the profits from sales of the Gap (PRODUCT) RED Collection will go to The Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa. Founded by Bono and Bobby Shriver, (RED) is a groundbreaking initiative that marries the private sector of business with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. To do this, (RED) will harness the power of some of the world’s most iconic brands including Gap, Converse, Emporio Armani and Motorola – the first companies to partner with (RED).
Gap (PRODUCT) RED™ skinny jeans $150