NAYA JEEVAN is a multinational, social enterprise privately incorporated as an “S” Corporation in the US. Its mission is to empower low-income families in the emerging world by providing them with affordable access to high-quality health insurance.
Our vision is one of disruptive innovation - to create the emerging world’s first “HMO for the poor” with an entirely new product, market segment and distribution channel by leveraging Corporate/SME resources to finance the scaling of low-cost, private health insurance in South Asia.
NAYA JEEVAN was founded in 2007 by a team of social entrepreneurs who have backgrounds in medicine, healthcare delivery, technology development, marketing and finance. It has entered into exclusive, non-compete agreements with insurance underwriters such as Allianz-EFU and IGI and will fully leverage the underwriter’s existing nationwide networks of quality, inpatient/ER-Trauma healthcare delivery systems. NAYA JEEVAN’s health insurance program is already operational and scaling in Karachi, Lahore and Islamabad.

NAYA JEEVAN ’s goals include:

1.Provide affordable access to quality catastrophic healthcare to 40,000 lives in Pakistan by 2010 and 320,000 lives in India & Pakistan by 2015
2.Improve quality of life by monitoring clinical outcomes (as measured by reductions in HbA1c and Total/LDL Cholesterol) of the health plan members enrolled in the
3. HealthQuest program in India and Pakistan by 2015.
4. Achieve at least a 70% retention rate and a 10% market share in consumer health insurance in South Asia by 2013.
5. Generate positive cash flow by 2012

MARKET OPPORTUNITY & TARGET MARKET

There are approximately 40 million low-income employees and family/extended family
members residing in Pakistan. 99.3% of this population remains uninsured and 97% of their
health care expenses are currently out-of-pocket. Therefore, there is tremendous potential
to ‘institutionalize‘ and structure this health care expenditure through the provision of
quality, private health insurance with funds channeled through a trustworthy PK-based
entity that provides additional value-added services.

The private health insurance industry in South Asia is simultaneously experiencing a period
of high growth (40-50% per annum), but commercially available insurance programs by and
large focus on large corporations and affluent corporate employees and have not focused on
the base-of-pyramid population.

SERVICE/PRODUCT

NAYA JEEVAN has designed a unique health insurance product called HealthQuest™in
collaboration with Allianz, South Asia’s largest health-insurance carrier to provide
discounted coverage for catastrophic healthcare to low-income families.

Healthcare services are being provided by a nationwide network of hospitals and healthcare
providers credentialed by Allianz, while all insurance benefits/claims processing is being
administered directly by Allianz.
NAYA JEEVAN provides significant value creation and a sustainable competitive advantage
compared to health insurance companies by ensuring that all customer/patient claims are
processed efficiently and legitimate claims are not denied by the insurance underwriters. A
medical monitoring team will optimize patient satisfaction by visiting patients at the
bedside.
The out-of-pocket cost to a plan purchaser/employer will be an affordable $1.25 per child
per month and $2.50 per adult/month.

COMPETITION
Allianz is a major multinational insurance company and is the market leader in health
insurance in both Pakistan (through its JV with EFU) and in India (through its JV with Bajaj)
and is the primary underwriting partner that NAYA JEEVAN is underwriting with. A 5- year
exclusive underwriting agreement has already been secured.
Sustainable competitive advantages include:

.First-mover advantage in a large untapped market - at least 250 Million potential
beneficiaries in South Asia
.Innovative, patentable business model
.Ease of replication and scale due to existing multinational business partnerships and
underwriting agreements.

NAYA JEEVAN’s existing market presence and credibility with its ongoing non-profit
operations Familiarity with language, corporate culture and business nuances in South Asia.
Talented, experienced, multinational (MNC), multicultural, multilingual management team
Familiarity of underwriters/supply side partners with management team

MANAGEMENT TEAM & ORGANIZATION

NAYA JEEVAN is led by a world-class executive team with over 30 years of relevant
experience in healthcare and risk management. The founders are all of South Asian descent
and are intimately familiar with the language, corporate culture and business nuances of the
region. In addition, they all have exceptional business relationships and credibility with
corporate executives and federal/state government that will help facilitate business.
Asher Hasan MD is the Founder and Chief Executive Officer of NAYA JEEVAN. Dr. Hasan
was recently selected as a Draper Richards Social Entrepreneur Fellow for 2009-2011 that is
accompanied with a $300,000 award. In addition, he also designed NAYA JEEVAN’s business
model which was validated by a $75,000 1st prize in the 2008 NYU Social Entrepreneurship
Business Plan competition. More recently, he was selected as a TED fellow as well as a
2009-10 member of the Clinton Global Initiative.

Prior to launching NAYA JEEVAN, Dr. Hasan served in the capacity of Senior Director and
Head of the US Medical Affairs Obesity team for Amylin Pharmaceuticals, Inc. He secured an
MD from State University of New York and an MBA from NYU Stern School of Business.
Irum Aftab Musharraf is VP, Finance & Strategy of NAYA JEEVAN. Irum has 6 years of
corporate experience in enterprise risk management with State Street Corporation (Boston,
Massachusetts). Irum had previously worked in Investment banking for Natwest Markets and
at Citibank with Global Finance. She secured her MBA from the Lahore Univ. of Management
Sciences (LUMS), one of Asia’s premier business schools.

Saad Tabani is VP, Technology & Business Development of NAYA JEEVAN. Saad has over 9
years of experience with startups, business development, technology, scaling organizations,
and account management. He was one of the first 10 employees at Trigo that was acquired
by IBM in 2004, and subsequently worked with IBM's Software Group. Saad has completed his
MBA in Entrepreneurship and Finance at NYU Stern School of Business.
Erum Tarin-Ghaznavi is Country Director, Pakistan of NAYA JEEVAN. Erum has over 10
years of Investment Banking experience at some of the leading Financial Institutions in the
UK and Pakistan - Deutsche Bank London, Citibank London and Standard Chartered
Bank Pakistan. In her most recent role, Erum was the Head of Advisory and Strategic
Investments at Pak Brunei Investment Company. Erum has a BSc Economics degree
from the Lahore University of Management Sciences.

MARKETING PLAN

NAYA JEEVAN’s market strategy will be to target Corporations/SME’s/academic institutions
and NGO’s directly as well as indirectly through niche distribution networks such as trade
associations, private social clubs, etc.
Patents, Trademarks & Licenses: NAYA JEEVAN will take initial steps to establish and
protect its brand equity and business model. The HealthQuest™? product will be design
patented and registered trademarked.

FINANCIAL PROJECTIONS
Assumptions Reach at least 1% of the total South Asian urban-dwelling population of 250 Million
individuals by 2015 (i.e. 2.5 Million lives)

Convert a minimum of 10% of the accessible market to enroll a minimum of 250,000
lives by 2015.
Projected growth rate is 100% per annum for 5 years, yielding an annual targeted

enrollment of 320,000 lives and annual revenues of $9.6 Million by 2015.
Gross Margin will remain stabilized between 75%-80% and Net Margin will increase from 33% in 2012 to 58% in 2015