Hajra Hayat is a leading fashion brand of Pakistan that has the finest couture which is showcased on the ramp every season. Working since last the 11 years, Hajra Hayat started off her career in the fashion world at the age of 20 from a home office. After many remarkable fashion shoots and coverage on national and international magazines, the brand has experienced exponential growth in the last 5 years and has seen flagship stores open in Lahore, Karachi and soon coming to Dubai. Read more about the designer and her brand...

PIC

Would you say the designers of Pakistan are up to the international standards?

There is no doubt that we are up to international standards; however, much resource development and industrial support is needed to take this fashion business to next level.

What is the budget one should keep when ordering a designer bridal wear? What is the price range for an outfit by your label?

When we design our bridal wear, we keep in mind our customs and traditions, and then create a piece that’s an amalgamation of our latest color blends. We are guilty of catering to a high-end client, because we are all about quality and excellence.

Who is your target market and what type of image does your company portray?

We at Hajra Hayat take pride in providing our client quality work and services, and hence we are fortunate to have a fan following of people that have consistently come back to us even after 11 years.

What are the latest bridal wear trends? What are the hot colors for the upcoming summer wedding season?

The summer bride is all about gold hues and it’s always better to play with shades of bronze and gold hues of copper. This year, the bling is in so you will see a lot of gold and traditional red as always. This summer, we are bringing out muted contrast tones on red and using semi-precious stones as well.

With so much competition in the market, how does one manage to keep their label above the rest?

We have managed to compete in the market by always making sure that our collections have something new to offer each time and we deliver what we promise.

Where do you get your design inspirations from? What sets your label apart from other designers in the market?

When I’m working on a collection, my inspiration comes from three fundamentals: class, elegance and femininity. The most recent 2008 collection has seen a very floral blend, from the colors to motives.

What would you say about the fashion schools churning out new designers every year? Are the levels of standards improving by providing such education to inspiring designers?

I think education is the most important thing in any profession, it gives you an edge.

Lastly, what is your message to the readers of The Saturday Post?

You get one life, so give it your best and you will see great things come your way. Always keep smiling!