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Rendezvous
   
Ali Sher

 

 

This week we bring you an exclusive interview with Ali Sher, a renowned pop singer who has been active in our music industry since 1994. He has just released his third studio album ‘Beetaye Pal’ to much critical acclaim.
The album is unique in such as it has live musical collaborations with the likes of Mekaal Hassan, Rana Hassan, and Ustaad Wajid Ali etc. The album was accompanied by the release of the video of ‘Anj Laggay’, directed by Nasir Khan of Talking Filmain. Ali has also been involved in the composition of music for documentaries like ‘Made in Pakistan’ and ‘Kashf’.




 

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Please introduce yourself to our readers:
I’m Ali Sher. I’m a professional pop singer, musician. I have released three music albums so far.

Tell us about your educational background?
I have done masters in business and studied music as well.

What got you into music?
My passion and love for music got me into it.


What are your main inspirations as far as music is related?
R.d Burman, Pink Floyd and music from the 80’s.

Please tell us about your approach and philosophy to music.

To me music is a mode of expression and you can change people’s minds through it, it’s a natural thing and I find it everywhere, whereas songs are manmade, melody, beat and tempo are the basic elements of music.

Your music album ‘Beetay Pal’ has just been released. What do you feel the album represents?

My new album is a combination of live and electronic music, it truly represents my growth in music and whatever I have learned over the past 5 years.

What inspired you to make this album?

My appetite for music always keeps me doing more and that is the driving force behind my every album

 

 
 

If you were not a musician what would you have been?

I have never really thought of going into another field, once a musician always a musician, it comes naturally to me.

What instruments do you play?

I play keyboards.

Do you prefer singing in a specific language? If so, which one?

I sing in Urdu and Punjabi

Is there a difference between an Urdu and Punjabi composition it terms of song writing, structure and rhythm?

Both Urdu and Punjabi have their own feel and dialect hence the music and structure should be made accordingly.

What was the most defining point in your music career thus far?

My last album “Beetay Pal” has been the most defining point in my music career as of yet.

Do you believe music videos to be an essential part of album promotion and sales?

Music videos are very important for the promotion of the songs, specially now a days, because the song does not get noticed without it.

Apart from Made in Pakistan and Kashf, which other productions have you composed music for? Any sitcoms, serials or dramas?

I have composed and arranged music for Hadiqa Kiani’s 2nd album “Roshni” including the title track, Dr aur Billa,logo for Javed Sheikh’s productions, PTV serial ”Na Jane Kyun” telefilm “14 Din”, sitcoms like “Bas Yunhi” “Ye tau hona he tha” and “Life” plus “Made in Pakistan, the documentary

What do you believe is the biggest challenge faced by the music industry in Pakistan today?

I believe security and piracy are the biggest problem faced by Pakistani Music industry.


What can we expect from you in future?

Inshallah more music, more albums and concerts.


A message for the reader’s of The Saturday Post

Be yourself and never be afraid of the hard work, believe in yourself and your Allah.

 
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