For her first time ever, fashion designer Nida Azwer brought to Karachi’s runways an exclusive solo fashion showcase at the Marriot, introducing the brand’s Prêt a Porter, Haute Couture and Bridal lines to a packed audience of fashionistas, designers, high society and media, to much acclaim.

In attendance that evening were: Designers Maheen Khan, Rizwan Beyg, Umar Sayeed, Deepak Perwani, Sonya Battla, Maheen Karim, Shamoon Sultan, Nomi Ansari and Nadya James Abidi. Photographers Izdeyar Setna and Amean J. Event manager Frieha Altaf, Choreographer Imran Kureishi, Publisher and Jewellery designer Kiran Aman, Vj Mahira, Rehana Saigol, Fareshteh Aslam, Zahir Rahimtoola, Sherazade Rahimtoola, Shehrnaz Hussain from Ensemble, Maria Kasam from Soiree, Dubai, Khushabakht Shujat and Ayesha Tammy Haq among many other personalities.

Themed “A Curious Mind”, Nida Azwer endeavoured to take the audience from one spectrum of creativity to another. This being her first solo show, Nida looked to play with a variety of techniques and designing including hand-craft, bead-work and screen printing. Her central idea behind this was to blur the distinction between design, art and craft and leave the viewer with a unique viewing and fashion experience.

Speaking about the event, Nida has said, “I am grateful for the having had the opportunity to stage my own show – I enjoyed it thoroughly and I am overwhelmed by the number of people who came, saw and appreciated my work!”

For her Prêt a Porter wear, this Lux Style Award nominated designer showcased a blend of materials and textures, including screen printing, pearls, beads and layering in designs that ranged from playful and adventurous to bold and mysterious. This line finds inspiration in Coco Chanel’s words, “The most courageous act is still to think for yourself. Aloud.”
The Nida Azwer couture line focussed on hand embroidered detailing with stitches ‘ari’, ‘zardozi’, ‘marrori’, ‘kamdani’, and ‘vasli’. This line brought to the catwalk that which is contemporary yet classic and ensembles ranging from understated grace to glitzy chic.
Headlining the evening was Nida’s bridal line featuring finely handcrafted creations for both bridal and wedding wear. Worked with ‘zardozi’ and Swarovski crystals, this line’s inspiration lies in timeless sophistication and the harmony between tradition and eternity.
Nida Azwer’s fashion show was styled and choreographed by the creative team at Nabila, Accessorized by Fahad Chottani, managed by the Wow factor and all photography was by Kohi Marri and Umme Hamdani. www.nidaazwer.com