SHEEP™ is a Pakistani retail womenswear brand designed to cater to the modern day woman who values premium quality ready to wear clothes. Launched in March 2010 with a vision to provide accessibility, affordability and attention to detail for women who truly value these qualities, the brand’s name has become synonymous with understated elegance.

Indeed SHEEP™ retails fashion which is cognisant of local trends yet consistently innovating to introduce and pioneer new trends each season. With every new collection introduced by the brand, SHEEP™ stays true to its basic design philosophy strengthening its association with uncomplicated, wearable and smart fashion for the confident woman, which is both elegant and classic. The idea is to create pieces that are inimitably SHEEP™ – an investment in style and fashion for the urban woman. Each SHEEP™ creation is centered on the marriage between the quality of fabric and design, equally.

SHEEP™ is home to four diverse design lines, thereby ensuring versatility within wardrobe aesthetic and affordability options for the urban Pakistani woman. Encompassing both Eastern and Western, the brands four lines are: SMART CASUALS, WORK WEAR, Luxury Prêt and Black SHEEP™, encompassing a price range from PKR 1650 – PKR 25500.

Further, at its flagship store in Zamzama Karachi, SHEEP™ boasts a designated lounge for those accompanying shoppers to the outlet, who can relax while the ladies indulge in a classic shopping experience. SHEEP™ is also available in Labels in Karachi with plans to open more stand-alone stores in the city and beyond in 2012.

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